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Episode.01_We're All Ghosts__Behind the Brand


Ghost Story

"Behind the Ghost Brand" gives the keys to the fans and invites them in to a behind the scenes look at Ghost. Beyond the logo is a family that makes Ghost different and we are giving you an all access pass. We're all ghosts. This is our time.

Ghost at its simplest form is the world's first lifestyle sports nutrition brand. The name Ghost and mantra "Be Seen" come from that feeling of being behind the scenes and wanting to be heard, wanting to make an impact; we're all ghosts.

This is our time.

Founder

Ryan Hughes

IFBB Pro turned Marketing Director, Ryan leads Ghost’s marketing efforts with a strong eye for brand design and a focus on social media. Ryan loves good physique destroyers and great times and is secretly plotting to kill Dan and Paul for the constant trolling. Let the games begin.

Founder

Daniel Lourenco

Chief Ghost and Cereal Aficionado, Dan’s fan- focused, ‘for us, by us,’ inclusive approach has become engrained in the Ghost DNA. When he’s not dreaming up new Ghost products (or new ways to troll Ryan), Dan is probably tracking down a new pair of kicks. Or Dim Sum. Gains.

Founder

Paul Haverland

The Packaging Guru. Paul is the best in the business at taking ideas and white board drawings and putting them on the shelf. Paul is committed to never doing the same thing twice, constantly raising the bar, finding the perfect cup of coffee and trying to own Dan and Ryan at FIFA. And life.